Helvetica Response

     After watching Helvetica, I have a whole new outlook on the art of typography. I had no clue that people actually had teams working on type and it was so interesting to hear what they had to stay about Helvetica. I also had no idea how important things like spacing, arch angles, and even little line widths could make or break a type. I also love how versatile Helvetica is and to see how hard they worked on making it that versatile is amazing and something that I would really like to get my hands on. One of the even more interesting points for me were the way that the lines work together, for example, the straight lines being next to the curves and the baseline and how important it is was really cool and it made sense. This documentary makes me think about type, not as just words, but as an art form. 

     The history of it is also really cool, how it reflected what people needed to feel, that everything was going to be okay and that we can rebuild after the war. It also allows the content to shine and not the type, that was the biggest part because as I design for this class I always struggle with the colors and fonts battling with each other, thus making the eye hurt. I understand it a little bit more with this documentary because they discuss the way everything flows. I also like the feeling that it invokes and the way that the government and corporations use it. It is very interesting how the mind technically doesn't read, it follows the shape, which is why I understand that CAPS DON'T WORK. Ha ha,  typography joke. All in all I loved it and thanks for showing it to me professor, will definitely be looking into typography as a career path.

My New Logo

     The logo that I chose was the Hard Rock Cafe logo. I chose this because it offered the most challenges to me in the aspect of the fact that the logo is basically a household logo. It was also something that I love, the Hard Rock Cafe is one of the rare restaurant chains to keep classic rock alive. The original logo had no indication of rock so I put in a nice speaker and a electric guitar. The logo also had a neon aspect that I liked so I made the background a neon yellow. I also used basic font because I wanted to make sure that the emblem wouldn't look too over crowded.